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Privacy Statement

Excelsior Information Systems Limited, owners of the AboutBritain.com web site, respect your privacy and confidentiality as a user of the site. We have provided this statement of our Privacy Policy as a demonstration of our commitment to your privacy online.

Our servers note non-personally identifying details such as, but not limited to, the operating system you use, the type of browser you use, and your IP address. We use this information (usually in aggregate) to help diagnose problems with our server, to administer our Web site, and in aggregate to gather broad demographic and system information to allow us to design our site to appear correctly on the various systems our viewers use.

Cookies

Cookies are used by AboutBritain.com and companies who serve advertising on our site to improve your web browsing experience. When you are first served an ad, we may assign a unique random number to your computer browser - commonly known as a "cookie." We do this to understand the way a user responds to the ads we deliver. For example, this number lets us keep track of how many times you have seen a particular ad. Therefore, the cookie can help make sure you do not see the same ad over and over - thus enhancing your online web viewing experience.

We also use cookies to track the effectiveness of our own online advertising, by noting which of our adverts (if any) you responded to. This allows us to optimise our advertising; our customers therefore benefit from our use of cookies as they help to minimise our advertising costs and to keep our prices low. Most web browsers automatically accept cookies, but you can delete cookies from your machine, and change the settings on your browser to prevent the acceptance of cookies if you desire. You will find more information about cookies, including how to control, refuse, or delete them on this site.

Mediavine Programmatic Advertising (Ver 1.0)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at https://www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit Opt Out - NAI: Network Advertising Initiative. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at YourAdChoices.com | AppChoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please click here.

Analytics

We have contracted with Google for the purpose of reporting web traffic, statistics, advertisement 'click-throughs', and/or other activities on our site. Where authorised by us, Google may compile anonymous statistics on our Web site visitors. This will be anonymous data, showing how often specific pages have been viewed, or links clicked. For more information on Google's privacy policy, please see Google's Privacy Policy. Google also uses cookies and anonymous identifiers to provide demographic and user interest information to help us understand our users better. This information is reported in aggregate, and none of it is personally identifiable. If you want to opt out, Google provide a browser add-on which will allow you to prevent data being used by Google Analytics.

Cookies are important devices for both serving more relevant ads to users and measuring advertising effectiveness. You may opt out of accepting cookies at any time by clicking these links:

To opt out of Google Analytics, go to https://tools.google.com/dlpage/gaoptout/

AboutBritain.com contains many links to external sites operated by third parties. We have no control over those sites, and are not responsible for the privacy practices or content of third-party sites.

If you have any questions regarding our privacy policy, please contact AboutBritain.com














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