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Cadbury World

Family enjoying ride
Click on images for slideshow

Children, chocoholics and those curious to see where chocolate is made will have a fabulous day at Cadbury World near Birmingham.

Altogether the factory attraction has 14 different zones, a separate Museum, the World's Biggest Cadbury Shop and the Cadbury Café to cater for all your chocolate cravings!

Children looking at computer screen full of Creme Eggs
Creme Eggs Game

What to expect on your visit

When you arrive at Cadbury World you are allocated a specific tour time if you have not already pre-booked. With 500,000 visitors each year, it can be busy at times.

The self-guided tour means you can see everything at your own pace, but it will take 2-3 hours to complete.

Making chocolate in large machine
Making Chocolate

Start your educational fun tour in the Aztec Jungle where cocoa (known as cacao) was first discovered by the Mayans. The sharp-tasting beans grew wild in the tropical rainforest and were used in Mayan culture.Follow its journey to Europe and the development of chocolate as we know it.

The next exhibit is Bull Street, a replica of John Cadbury’s first shop opened in 1824. Eventually he and his sons developed a factory which was quite unlike any other, on a pleasant greenfield site.

Tasting chocolate
Tasting Chocolate!

Sons Richard and George Cadbury later founded a village for all their workers, called Bournville. In the Bournville Experience area you can learn how the village was created, and meet the ghost of George Cadbury.

After the history lessons comes the important part - how milk chocolate is actually made! Interactive videos show how the many different Cadburys products are produced including Crunchie, Chocolate Buttons and Roses chocolates.

For health and safety reasons, visitors cannot tramp through the actual factory processing plant but you can see where the day’s products are being wrapped and packed.

Family enjoying themselves in Cadbury World
Fun for all the family

The Cadabra ride has individual cars that carry visitors through a magical world of Cadbury characters as part of your self-guided tour.

Finally, on to the demonstration area where staff will show you how they “temper” the chocolate before working with it. You can even try writing your name in chocolate with a few tips from the pros.

Advertising Avenue offers a lesson in history and memory for older visitors. How many of these old ads and signs do you recognize from your youth? You may not want to own up to all of them or you will show your age!

Car ride
Car ride

Things to do at Cadbury World

Extra activities can really make the day fun. You can design your own chocolate concoction at the Essence Area and if you want to design your own wrapper, you can do that in the Bournville Experience.

The interactive Purple Planet is a virtual world of chocolate like nowhere else. There are so many ways to have fun with chocolate in this science-based zone. Try chasing a Cadbury Crème Egg, and see it raining chocolate!

Choosing chocolate from the Cadbury World shop
Finding a treat in the shop

If all this delicious-smelling chocolate has made you hungry, treat yourself to a sweet snack or souvenir from the fabulous Cadbury Shop. There are some very unusual gifts that you won’t find anywhere else.

Little adventurers who may be full of beans (or buttons) after all the samples can run off their energy in the African Adventure Play Area before getting back in the car.

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(2015 times)

The opening times vary throughout the year, depending on whether it is holiday season or not. Please visit the Cadbury World website for a grid showing the different opening hours for all dates through the year.

It is recommended to pre-book your tickets on the website to guarantee entry on your chosen date.

Visitors spend, on average, 3-4 hours visiting Cadbury World, though the visit time will be longer at busier times, e.g. bank holidays and weekends.

On booking, you will be allocated an exhibition tour time, and you can choose whether to visit the rest of the attractions within Cadbury World before or after your tour. However, if your tour time is after 2pm, you will need to arrive an hour before your tour start time so that you will have time to fit everything in!

Admission Charges

(2015 prices)

Adults: £16.25, Children (4-15 yrs): £11.95, Under 4s: Free

Senior Citizens: £12.25, Students (with NUS card): £12.25

Family (2adults + 2 children): £49.80

Family (2 adults + 3 children): £58.40

Book online to save 5%.


Birmingham has a number of motorways giving easy access to Cadbury World from the M5 (brown signposts from Junctions 2 & 4) and  M42 (due North from Junction 2) following the brown signs, straight ahead for 6 miles to Bournville.

Visitors are  NOT recommended to come through Birmingham city centre on the A38(M) from M6 Junction 6. 

Cadbury World Postcode for SatNav: B30 1JR


0844 880 7667

Linden Road
West Midlands
B30 1JR

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